Leadengage is an AI-powered marketing and communication platform built specifically for real estate agents, teams, and brokerages. It supercharges Follow Up Boss with automated drip texting, Voice AI, social media message integration, broadcast campaigns, review automation, and dozens of other tools — all designed to help you convert more leads and close more deals from the database you already have.

Trusted by 500+ FUB teams across the U.S. and Canada.

Most of Leadengage's core features — including drip texting through FUB Automations, the FUB Embedded App, and social message integration — are built around Follow Up Boss. However, if you're not currently using FUB, our Platform Plan gives you access to a wide range of standalone features including AI automations, website and funnel builder, social media planner, email marketing, and more.

Leadengage is purpose-built for FUB users and delivers the most value when connected to your FUB account.

Getting started is simple! After signing up, you'll connect your Follow Up Boss account, complete a one-time A2P/10DLC number registration (required for SMS compliance), and install the Leadengage Embedded App in FUB. Most agents are up and running within 3 business days after A2P approval.

Visit leadengage.com/onboarding for our full setup guide, or reach out to our team for personalized help. For done-for-you setup and FUB Automation creation, we recommend working with Kee Technology Solutions.

Yes! Leadengage works in both the United States and Canada. Canadian agents and teams can use all core features including drip texting, social message integration, and the FUB Embedded App. Local Canadian phone numbers are used for messaging, and applicable carrier compliance rules apply.

A2P/10DLC registration is not required for Canadian numbers, but is available if you need to text U.S.-based numbers.

Leadengage offers four main plans to fit solo agents, small teams, and large brokerages:

• Messaging Plan ($149/mo, with additional discount if paying annually) — Automated drip texting and FUB integration for solo agents and small teams. Up to 5 users. Includes $100/month in usage credits. 7-day free trial.
• Automation Plan ($249/mo, with additional discount if paying annually) — Everything in Messaging, plus AI automations, ad manager, social planner, and advanced tools. Up to 15 users. Includes $150/month in usage credits. 14-day free trial.
• All-In-One Platform Plan ($399/mo, with additional discount if paying annually) — Best value for mid to large teams. Replaces multiple tools with one comprehensive platform. Up to 30 users. Includes $225/month in usage credits. 14-day free trial.
• Enterprise — Custom pricing for large teams and brokerages with unlimited users and custom usage. Contact us for details.

All plans are available monthly or annually. Annual plans save the equivalent of 2 months.

All plans can add Conversational AI for an additional $100/mo and a one-time $250 setup fee (select the AI Agents plan at checkout alongside your base plan).

Leadengage Blue plans with iMessage phone service can be found at leadengageblue.com.

Yes! The Messaging Plan comes with a 7-day free trial, and both the Automation and Platform Plans include a 14-day free trial. No setup required to start.

Please note: any usage charges (SMS, calls, AI, etc.) incurred during your trial are not covered by included wallet credits and will be billed directly. The trial ends early if you'd like our team to submit your A2P/10DLC registration.

Free trials are not available for the Leadengage Blue (iMessage) or AiAgent plans.

Yes — monthly plans have no long-term contracts and can be canceled at any time. Annual plans are billed upfront and provide access for the full year. If you request early cancellation on an annual plan, any refund will be prorated based on the monthly rate for months used.

Note that Leadengage Blue (iMessage integration) requires a 3-month minimum commitment. If you have questions about your plan or cancellation, contact our support team at leadengage.com/contact-us.

No. Leadengage charges one flat subscription fee per Follow Up Boss account — regardless of how many FUB users you have. All users within your FUB account get access to the Leadengage Embedded App and drip texting through FUB Automations at no extra cost. Leadengage platform access and the Call Connect feature are limited to the user count included in your plan (Messaging – 5 users, Automation – 15 users, Platform – 30 users).

The only other variable cost that may apply is if your team's messaging volume exceeds your plan's included monthly wallet credits:

• Messaging Plan: $100/month (~1,000 typical messages)
• Automation Plan: $150/month (~1,500 typical messages)
• Platform Plan: $225/month (~3,000 typical messages)

Many teams never exceed their included credits. Additional usage is billed at standard carrier rates. Review exact rates at leadengage.com/usage.

We recommend limiting full platform access (leads, billing, and communications) to the team owner and admin/operations manager only.

Yes — Leadengage is purpose-built for Follow Up Boss. It includes an Embedded App within the FUB sidebar for quick access to features, enables automated drip texting directly inside your FUB Automations, and routes incoming messages from social media and your website chat widget into your FUB contact records. Most Leadengage features work through FUB notes, which are converted into SMS messages that appear as Inbox App Conversation texts in Follow Up Boss.

Not on Follow Up Boss? The Platform Plan gives you access to a full suite of standalone features.

Leadengage works inside Follow Up Boss by recognizing special command codes placed in your FUB Automation notes. To send a text, add the [SMS] command at the start of a note, followed by your message. For example:

When the automation runs, Leadengage sends the message through your Leadengage number, automatically filling in merge fields and removing the [SMS] tag. Texts are delivered during smart send windows:

• Daily send window: 9:15 am – 7:45 pm (your local time zone)
• Messages scheduled outside this window are held and sent the next morning at 9:15 am
• Texts are also held on holidays or on any days of the week you've set to skip in your FUB Embedded App "User" preferences, and delivered the next business day

You can also schedule texts with timed delays — [15min], [1hr], [2hr] — or at specific times of day such as [9:30am] or [1pm] using additional timing commands. For a full list of commands, visit leadengage.com/help.

Yes! Through our Leadengage Blue product, you can send and receive iMessages directly within Follow Up Boss. This gives your messages a more personal, blue-bubble appearance and can improve engagement by bypassing standard SMS carrier filtering.

iMessage integration is available as an add-on or standalone plan and requires a 3-month minimum commitment. Learn more at leadengageblue.com.

SMS messages are delivered in segments. One standard segment is up to 160 characters of plain text. If your message is longer than 160 characters, it's automatically split into multiple segments — and each segment counts toward your usage credits. A few things to keep in mind:

• Special characters — like smart quotes, em dashes, or emojis — trigger Unicode encoding, which reduces the per-segment character limit to 70 characters.
• Most standard conversational text messages fit within one or two segments.
• Usage credits are deducted per segment sent, not per message.

Tip: Keeping your messages concise and avoiding special characters helps stretch your included monthly credits further.

A2P (Application-to-Person) refers to automated text messages sent from software to mobile devices — which is exactly how Leadengage sends your drip texts and campaigns. 10DLC (10-Digit Long Code) is the carrier registration system required by all major U.S. carriers for A2P messaging.

When you sign up, you'll complete a one-time 10DLC registration to verify your business identity with the carriers. This is not unique to Leadengage — it's an industry-wide requirement for all SMS platforms. Registration improves message deliverability for your business and helps protect consumers from spam.

Our onboarding guide at leadengage.com/onboarding walks you through the full registration process.

Every Leadengage plan includes a monthly Wallet Credit that covers the cost of communications and AI features — including SMS, phone calls, voicemail drops, email, and AI-powered conversations. Your included credit amounts by plan:

• Messaging Plan: $100/month (~1,000 typical SMS messages)
• Automation Plan: $150/month (~1,500 typical SMS messages)
• Platform Plan: $225/month (~3,000 typical SMS messages)

Credits are deducted as you use features. Higher-tier plans also carry lower per-use rates, so your credits go further dollar-for-dollar. Many agents and teams never exceed their included credits. You can monitor your usage balance in your account dashboard and view current rates at leadengage.com/usage.

Important: Usage charges incurred during your free trial period are not covered by wallet credits and will be billed directly.

If your team exceeds your included Wallet Credit, additional usage is billed automatically in bundles of $10–$50 at standard carrier and AI processing rates. There are no surprise fees, no penalties, and no interruptions to your service — you simply continue as normal and pay only for the additional usage you actually consume.

Platform Plan members enjoy the lowest overage rates. You can review all usage pricing at leadengage.com/usage and monitor your balance anytime in your account dashboard.

Social Messages to Follow Up Boss

Leadengage currently supports one Facebook Business login to connect multiple pages, any Instagram Professional accounts connected to that Facebook page, and one Google login with as many Business Profiles. Messages from Facebook and Instagram appear directly in your FUB contact records, and you can reply using the Leadengage Embedded App or mobile shortcuts. Our auto-tagging feature lets you automatically route incoming social leads to specific team members.

Note: Personal social profiles are not supported.

Social Planner (Automation & Platform Plans)

The Social Planner lets you connect and post to multiple accounts simultaneously. Supported platforms:

• Facebook Business Pages & Reels
• Instagram Professional Accounts (Posts, Stories, and Reels)
• Google My Business (up to 10 locations)
• LinkedIn Pages and Profiles
• Pinterest
• TikTok personal profiles (business accounts coming soon)

You can post immediately or schedule content in advance, and add an initial follow-up comment on Instagram and Facebook posts.

No limit. You can add the Leadengage Chat Widget to as many websites or pages as you like. You can also create and customize multiple chat widgets — each with different branding, messaging, or lead routing — for different sites, pages, or purposes. Conversations that start through the chat widget forms are converted to SMS and routed into Follow Up Boss.

Not by default — you stay in control of your conversations. Leadengage handles the sending and timing of your drip texts based on your FUB Automations, but when a lead replies, you decide how to respond. You can manage replies directly in Follow Up Boss, use the Leadengage Embedded App, or respond from the mobile app.

However, if you'd like AI to handle initial conversations on your behalf, you can add Conversation AI as an optional add-on ($100/month, plus a one-time $250 setup fee for Messaging and Automation Plan members). Conversation AI can qualify leads, answer common questions, and book appointments — 24/7 without any manual involvement.

Conversation AI is an optional add-on that uses AI to respond to incoming messages on your behalf. When a lead replies to a drip text or reaches out through any of your connected channels, the AI takes over the conversation — qualifying the prospect, answering frequently asked questions, and booking appointments when the lead is ready.

• Add-on price: $100/month on all plans
• One-time setup fee: $250 (Messaging and Automation Plans)
• AI usage is billed from your monthly wallet credits at variable rates based on the model selected

View full AI rate details at leadengage.com/usage.

Leadengage offers two Voice AI products to handle phone calls intelligently:

• Inbound Voice AI: A 24/7 AI receptionist that answers your inbound calls, qualifies leads, answers questions about your business and listings, books appointments, and logs everything directly in Follow Up Boss. It can perform live transfers to you or a team member when a lead is ready to connect.
• Outbound Voice AI: An AI agent that proactively calls leads in your FUB database to re-engage cold contacts and route warm prospects back to your team.

Both Voice AI products are available on the Platform and Enterprise plans. Voice AI usage is billed from your monthly wallet credits.