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FUB Commands

Follow Up Boss & Leadngage Dynamic Command Codes
These commands are dynamic — use exact formats shown within FUB Notes (Action Plans, Automations, or manual). Only one command per FUB note action. You can now schedule multiple texts per day (ex. [15min] and [2hr], or [now] and [3min])

Command What it does Use Case / Examples
⚡ Instant Send 24/7
SMS Sends the message immediately, right now, 24/7 without regard to business hours. Use for any message that should fire instantly upon trigger. USE WITH CAUTION — we suggest only using this for new lead flow action plans in the first action without delay.
⚡ Instant Send: Business Hours
[now]  [scheduled] Sends the message immediately, right now if within business hours. Use for any message that should fire instantly upon trigger. Both commands behave identically.
⏱ Delay by Minutes — [Xmin] (any number)
[2min]  [5min] Schedules the message to send after the specified number of minutes. Perfect for creating a natural-feeling delay before the first message. Any whole number works — e.g. [2min], [5min], [15min], [30min].
⏱ Delay by Hours — [Xhr] (any number)
[1hr]  [2hr] Schedules the message to send after the specified number of hours. Use when you want time for manual outreach before the automated text fires. Any whole number works — e.g. [1hr], [2hr], [6hr].
🕐 Exact Hour — [Xam] or [Xpm]
[9am]  [1pm] Schedules the message to send at the exact hour specified (on the hour). Use to pin a message to a specific time of day within business hours. Any valid hour works — e.g. [9am], [11am], [1pm], [5pm], [7pm].
🕐 Exact Time + Minutes — [X:XXam] or [X:XXpm]
[9:15am]  [1:33pm] Schedules the message to send at the exact hour and minute specified. Use for precise timing down to the minute within business hours. Any valid time works — e.g. [9:15am], [1:33pm], [6:45pm].
📋 Rules & Notes
Business Hours: Defined as 9:15 AM – 7:45 PM. Time-based commands follow standard 12-hour clock format. Any valid number can be used with the min and hr formats.
Business Hours Guardrail: If any delay calculation or instant bracketed command (e.g. [now]) lands outside of business hours, the message is held and sent the next business day at 9:15 AM. FUB automatically adds Action Plan notes at 5 AM. Use a bracketed command ([now], [15min], [2pm], etc to ensure the message will be scheduled during business hours). Leadengage will follow your time zone in Leadengage's Settings>Business Profile.
Late & After-Hours Commands: If a command is received after its assigned time but still within business hours, the message sends immediately. If received after business hours, it is held and sent the next business day at 9:15 AM.
Example: A [3pm] command received at 5:00 PM sends instantly. The same [3pm] command received at 10:00 PM sends the next business day at 9:15 AM.
Excluded Weekdays & Holidays: The FUB Owner user can define skip days in the "User" tab of the Leadngage Embedded App. If a message is triggered on a skip day during business hours, it will be scheduled for the same time on the next non-excluded day. FUB action plans that include "Leadengage" or "Leadngage" in the title will be paused on skip days on any contact that triggers a command.
Note: Instant or manually scheduled messages created from the embedded app are not subject to skip days — they send instantly 24/7 or as scheduled via the app's calendar function.
Emojis You can copy emojis from other sources into FUB notes or the FUB Embedded App. The FUB Action Plan builder also supports emojis in notes.
Merge Fields FUB merge fields only work in Action Plan notes. They do not work in manual notes, Leadengage, or in the FUB Embedded App. Leadengage Custom Fields available for actions inside Leadengage workflows.
Facebook & Instagram Messaging Messages can only be sent if the lead has recently contacted you (usually within 24 hours of their last message).
Message Style: Keep messages short and conversational. Commands are not case sensitive (i.e. [3pm] or [3PM] both work). Replace merge fields such as %contact_first_name% or %agent_name% with the appropriate values as needed.
💬 Message Examples
Instant Send — New Lead Introduction
[now] Hi %contact_first_name%. This is %sender_name% with %company_name%. I received your request from ezhomesearch.com. Is this the best number to reach you on? If you'd rather not be texted, just reply stop.
Scheduled Follow-Up — Pain Point Engagement
[2pm] Hi %contact_first_name%, Are you struggling with any of these?
1. Not sure where to start with buying or selling a home.
2. Struggling to find the right home to buy or the right price to sell your property.
3. Struggling to find time to view homes or find time to prep your property for sale.
4. Worried you'll have to move into a home you'll regret or sell for a price you'll regret.
- %agent_first_name%

Follow Up Boss & Leadngage Command Codes

These are the ONLY commands available and must be used EXACTLY as you see them. Go To Guide ↗.

Action Plan Codes

[now] For SMS from 9:00AM-7:30PM

[9am] For SMS from 9:00AM-7:30PM

[11am] For SMS from 11:00AM-7:30PM

[1pm] For SMS from 1PM-7:30PM

[3pm] For SMS from 3PM-7:30PM

[5pm] For SMS from 5PM-7:30PM

[7pm] For SMS from 7PM-7:30PM

For each contact with a message, the message will queue and send at the earliest time for the time frame noted. If more texts for other contacts are also sending during the beginning of the time frame, then the send time may be delayed by a few minutes to protect your number.

*Saturday and Sunday action plan/delayed messages will send between 9:30 am - 7 pm of your time zone, if it falls after that window then it will send the next day.

Time Delays for Manual Notes & Action Plan SMS

[15min] 15 minute delay for SMS

[1hr] 1 hr delay for SMS

[2hr] 2 hour delay for SMS

*If delay falls outside of business hours, the text will send the next business day at 9 am.

Perfect for the first marketing SMS in an Action Plan, set a delay to make it more realistic.

Stop Commands for SMS

[delete] Stops a delayed message that has not been sent (and cancels all Leadngage workflows) OR use the FUB Leadngage Embedded App delete drop down option in the sidebar "delete SMS in queue".

[DND] Stops ALL future SMS messages from sending through the back end. If sent, your texts will still show in FUB & may count towards your message credits, but will not process in the back end.

Commands for Delayed SMS

  • [15min] 15 minute delay for SMS

  • [1hr] 1 hr delay for SMS

  • [2hr] 2 hour delay for SMS

If delay falls outside of business hours, the text will send the next business day at 9 am.

Perfect for the first marketing SMS in an Action Plan, set a delay to make it more realistic.

Time Commands for Action Plans

Add one of the following commands to your SMS Action Plans in place of the [SMS] command.

  • [11am]

  • [1pm]

  • [3pm]

  • [5pm]

  • [7pm]

Add a note with [delete] to stop a delayed message that has not yet sent or use the FUB Leadngage Embedded App "Delete sms in queue" drop down option in the sidebar.

FUB App: Message Codes

  • FB: Facebook instant response

  • IG: Instagram instant response

  • SMS: Instant SMS

Use the codes Above when sending replies in the FUB App. Create a note and start it will one of the following codes based on the channel the lead messaged you from and it will convert to a message.

STOP Commands for SMS

  • [delete]: Cancels a scheduled message that hasn’t been sent yet. Alternatively, you can use the “delete SMS in queue” option in the Leadngage Embedded App sidebar.

Use Cases:

1. It’s 10 am and you talked to a lead, but you have an 11 am message set to send that you need to cancel.

2. You set a text to send in 30 days but talked to the lead before then and need to cancel the text.

  • [DND]: Stops all future SMS messages from being sent. Note that texts will still show in Follow Up Boss (FUB) and count towards your message credits, but won’t be processed.

Use Cases:

1. A lead opts out of texts. To stay compliant, use the [DND] command to stop future marketing texts from reaching them.

2. You don’t want a lead to receive marketing texts from your Leadngage number. Set up automations to apply [DND] for specific new stages or tags.

Tag Triggers - Leadengage to Follow Up Boss

Use these tag triggers from Leadengage to Follow Up Boss

Leadngage ➝ Follow Up Boss Tag Triggers
Prefix Use Case Examples
fub_ Add this to the beginning of any tag in Leadngage to transfer it to Follow Up Boss.

All plans can use this. 		fub_buyer1, fub_buyer2, fub_john, fub_renter, fub_low_credit

Tag Triggers - Follow Up Boss to Leadengage

Use these tag triggers from Follow Up Boss to Leadengage

Follow Up Boss ➝ Leadngage Tag Triggers
Prefix Use Case Examples
leadengage_ Add this to the beginning of any tag to transfer it to Leadngage.

All plans can use this [old spelling of leadngage_ also supported] Automation & Platform users can trigger workflows for lists of contacts. 		leadengage_workflow_1, leadengage_buyer, leadengage_john, leadengage_renter, leadengage_low_credit
leadngage_action_plan Mass apply action plans in FUB. System drips leadngage_action_plan_start back at 100/day to trigger automation. Apply Action Plan to 500 contacts. Best suited for Messaging Plan users.
leadengage_transfer Transfer contacts in bulk from FUB to Leadengage for texting/automations.

Bulk transfers are low priority and may take time depending on server traffic. 		Bulk sync to Leadengage
leadengage_bulk_sms Send bulk SMS or add to automations.

Bulk transfers are low priority and may take time depending on server traffic. 		Bulk text blast
fb_ads_leadngage_add For Automation plan users. Apply this tag in FUB to send contacts to your Facebook custom audiences. [Note: This is the old spelling, if you want to use the new spelling update tag trigger in the workflow template] fb_ads_leadngage_add
fb_ads_leadngage_remove For Automation plan users. Use this tag to remove contacts from Facebook custom audiences. [Note: This is the old spelling, if you want to use the new spelling update tag trigger in the workflow template] fb_ads_leadngage_remove
review_request Send review requests to clients automatically via SMS. review_request
voice_drop_leadngage For Automation & Platform users. Add this tag to trigger Voice Drops to lists of contacts.

Additional supported:
voice_drop_leadngage_1, voice_drop_leadngage_2, voice_drop_leadngage_3, voice_drop_leadngage_4, voice_drop_leadngage_5, any leadengage_ tag you custom create

Suggested workflow setting time: 9am–7:30pm (Leadengage account timezone). 		voice_drop_leadngage, voice_drop_leadngage_1

Leadengage Tags Added by Leadengage in FUB

Leadengage Tag List
Tag Name When is this Tag Applied?
Leadngage Engaged Tag added to all incoming messages from all sources. This tag is removed when you reply through the Leadengage Widget in FUB or in FUB notes with Leadngage commands. The tag will not be removed if you reply outside of FUB (for example, replying to a Facebook message directly on Facebook).
facebook messenger engaged Tag added to all incoming Facebook Messenger leads.
instagram chat engaged Tag added to all incoming Instagram message leads.
textforinfo Added to anyone who texts in a Text-for-Info keyword plus the specific code texted.
dnd If DND is enabled, a temporary “dnd” tag is added and later removed when the Do Not Disturb function turns on to block action plan and delayed texts.
do_not_text Added if a lead replies “cancel,” “unsubscribe,” “stop,” “opt-out,” or “quit” to your Leadngage number. Also enables DND (Do Not Disturb).
notext Added if a lead replies “cancel,” “unsubscribe,” “stop,” “opt-out,” or “quit” to your Leadngage number. Also enables DND (Do Not Disturb).
optout Added if a lead replies “cancel,” “unsubscribe,” “stop,” “opt-out,” or “quit” to your Leadngage number. Also enables DND (Do Not Disturb).

AI Tags

AI Tags are automatically applied based on conversation intent.
Use these tags inside Follow Up Boss for Smart Lists, automations, and routing.

Important: Tags like ai_on and ai_off control whether AI engages.
The intent-based tags (like priority, not interested, neutral, etc.) are used inside the Leadngage AI Workflow Templates where you can edit to trigger actions and follow-up logic.

AI Tags
Tag Use Case
AI Control Tags (Enable / Disable AI)
ai_off If this tag is on a contact, AI will not engage.
ai_on If you set up your preferences to only interact with leads with the tag ai_on, then this tag should be added to any contacts you want AI to engage with.
AI Intent Tags
ai_priority Indicates the AI determined this is a high priorty lead due to a positive reply.
ai_not_interested Indicates the AI determined that the lead is not interested.
ai_opt_out Indicates the lead opted out of the conversation when the AI sent a message.
ai_neutral Indicates the AI determined the lead's response to be neutral.
ai_needs_follow_up Indicates the AI determined the lead needs additional answers or follow up from you.

Commands for Delayed SMS

  • [15min] 15 minute delay for SMS

  • [1hr] 1 hr delay for SMS

  • [2hr] 2 hour delay for SMS

If delay falls outside of business hours, the text will send the next business day at 9 am.

Perfect for the first marketing SMS in an Action Plan, set a delay to make it more realistic.

Time Commands for Action Plans

Add one of the following commands to your SMS Action Plans in place of the [SMS] command.

  • [11am]

  • [1pm]

  • [3pm]

  • [5pm]

  • [7pm]

Add a note with [delete] to stop a delayed message that has not yet sent or use the FUB Leadngage Embedded App "Delete sms in queue" drop down option in the sidebar.

FUB App: Message Codes

  • FB: Facebook instant response

  • IG: Instagram instant response

  • SMS: Instant SMS

Use the codes Above when sending replies in the FUB App. Create a note and start it will one of the following codes based on the channel the lead messaged you from and it will convert to a message.

STOP Commands for SMS

  • [delete]: Cancels a scheduled message that hasn’t been sent yet. Alternatively, you can use the “delete SMS in queue” option in the Leadngage Embedded App sidebar.

Use Cases:

1. It’s 10 am and you talked to a lead, but you have an 11 am message set to send that you need to cancel.

2. You set a text to send in 30 days but talked to the lead before then and need to cancel the text.

  • [DND]: Stops all future SMS messages from being sent. Note that texts will still show in Follow Up Boss (FUB) and count towards your message credits, but won’t be processed.

Use Cases:

1. A lead opts out of texts. To stay compliant, use the [DND] command to stop future marketing texts from reaching them.

2. You don’t want a lead to receive marketing texts from your Leadngage number. Set up automations to apply [DND] for specific new stages or tags.

Follow Up Boss Action Plans & Automations

Setting Up Drip Action Plans

Jump to Commands and Tags

Use these in action plans to automate processes.

Generic Buyer SMS Action Plan

Generic Seller SMS Action Plan

Buyer Drip SMS From Assistant Action Plan

Seller Drip SMS Automation From AssistantAction Plan

Birthday Text Action Plan

OPT Out Action Plan

Back to Website Action Plan

Text your leads who have revisited your website to strike a conversation.

Import Action Plan ↗

Text For Info Action Plan

Use this to get your Text For info Started

Bulk SMS

Use this link to find our step-by-step guide on how to send bulk SMS

Voice Drop Guide

Use this link to find our step-by-step guide on how to send Leadengage voice drops (note, any custom tag can also be used i.e. leadengage_zillow_vm)

Mass Apply Action Plans (Database ReEngagement)

To drip apply action plans, add the tag

leadngage_action_plan to any number of contacts. [Best for Messaging Plan users without workflow access]

Text For Info

  1. Set Up Codes:
    Choose codes from the list provided in the link below. Make sure the code is entered exactly as shown (case-sensitive). When a lead sends the code, it triggers a tag matching the code’s label.
    View the available codes here.

  2. Create Automations:
    Build an automation AND action plan for each code. Ensure the tag label exactly matches the code.
    Use this example template automation & action plan to get started.

  3. Canva Templates & Other Resources:

Leadngage Embedded App shown in Follow Up Boss Right Side Bar

TCPA Compliance

TCPA Checklist

  • Do Not Contact Registry: Never text or call anyone on the National DNC Registry.

  • Quiet Hours: Avoid texting or calling contacts before 8 am or after 9 pm, local time.

  • Consent Requirements: Conversational messages require implied consent, informational messages require express consent, and sales/promotional/offer messages require express written consent.

  • Opt-Out Options: Always provide an opt-out option, such as "STOP".

  • Do Not Contact List: Maintain a "Do Not Contact" list for all business contacts.

  • Telemarketing Calls: Disconnect any unanswered telemarketing call after at least 15 seconds or four rings.

  • Things to Avoid

    • Do not text or call contacts from purchased lists.

    • Do not contact anyone who hasn't opted in.

How We Assist with TCPA Guidelines

  • Opt Out Language: First automated texts must include an opt-out option (e.g., “STOP”). If missed, the system adds “If you’d rather not be texted, just reply stop.” automatically.

  • Quiet Hours: We only send your action plan messages 9 am to 7:30 pm week days, and 11:30 am to 5 pm weekends, we skip major US holidays and send the next day.

  • Verification: Each number texted through Leadengage is verified with Twilio for a $0.005 fee. Non-textable numbers (e.g., landlines) prevent SMS costs.

More TCPA Resources

Disclaimer: Please note that this is for informational purposes only. It’s not meant to substitute for advice from qualified legal counsel. Please seek counsel prior to calling or texting your contacts. Generally, it's suggested that you always have express written consent to contact any leads. The guidelines are found here 47 CFR § 64.1200.

FAQ

How do usage credits work?

Each plan includes a monthly Wallet Credit that covers communication and AI processing costs — including SMS (A2P compliant), phone calls, voicemail drops, email sending, and AI features.

When you send messages, make calls, use email, or trigger AI features, the cost is deducted from your included Wallet Credit.


Higher-tier plans receive lower carrier and AI rates, which is why they include more usage per month.
Most agents never exceed their included usage.

What happens if I go over my monthly included usage?

If you exceed your included Wallet Credit, additional usage is billed automatically at standard carrier and AI processing rates.
There are:
• No surprise charges
 • No penalties
 • No plan interruptions
You simply continue operating as normal, and only pay for the additional usage you actually consume.
You can view detailed usage rates at any time on our Transparent Usage Pricing page.

What is a Message Segment?

A message is counted as a standard SMS segment, which is up to 160 characters of plain text. If a message exceeds 160 characters, it may be split into multiple segments. Certain special characters or emojis can also reduce the character limit per segment. Most standard text messages fall within a single segment.

Does Leadengage work with Follow Up Boss?

Yes, we offer an embedded app within the Follow Up Boss sidebar for easy access to many our features as well as the enabled drip texting within action plans! Most of our features run through FUB notes and then SMS gets converted to show as marketing text messages in FUB.

Not using Follow Up Boss? No problem, we suggest the Platform plan for access to additional features however you can still use the Messaging Plan for some of the functions.

Is there an extra cost per user?

There is one subscription fee for Leadengage for each master Follow Up Boss account. Your Leadengage account covers all users within your Follow Up Boss account, whether it's one or fifty users (or more). Once enabled for one user, all users have access to the Leadengage widget and drip texting in action plan ability in FUB. You will pay additional for going over your usage limits if your team is very active in messaging. Each plan with texting includes a complimentary credit to the wallet balance every month to cover some usage. We have additional plans with lower usage fees and more credit coverage, or you can pay for usage as you go. Visit leadengage.com/pricinglc for usage costs and complimentary credit amounts.

We recommend only the team owner and admin/operations manager have access to the Leadengage Platform and optional mobile app as all leads, billing, and communication can be viewed.

How does drip texting work?

Leadengage works within Follow Up Boss by adding an additional code to a note within action plans.

For example, the command code and message

[SMS] Hi %contact_first_name% This is %agent_first_name% with %company_name%. I was just notified you registered on our website and I would love to help! Are you currently in the market or just browsing? If you'd rather not be texted, reply stop.

would send a text through your Leadengage number pulling in the merge field data with the [SMS] removed. New texts on days 2 and beyond in the action plan with code [SMS] will send around 9 am

Leadengage also offers timed drip texts through action plans with commands that include 15 minute, 1 hour, and 2 hour delays and texts sent around 9 am, 11 am, 1 pm, 3 pm, 5 pm, and 7 pm. Make sure to use the exact commands we provide, you can see a longer list and full guide at leadengage.com/help

Follow Up Boss action plans drops the note onto the lead at 5 PM of your local time and sends to our system. Leadengage then sends action plan texts with bracket commands (i.e. [SMS]) between 9 am - 8 pm of your local time zone Monday through Friday, and 11:30 am to 5 pm on Saturday and Sunday. Texts scheduled for after those times on any given day will be send the following day at 9 am. We also hold action plan texts on the following holidays Easter, Thanksgiving, Christmas Eve, Christmas, New Year's Eve, and New Year's Day and will deliver the text the day after the holiday.

Any manual texts you send yourself without a delay (not through the action plan) or in action plans without brackets (i.e. SMS) will send instantly without regard to the holiday or time of day.

Leadengage currently allows one action plan text per day per lead. We also suggest spacing at least one day between most texts, if there is an action plan text held from the evening or day before the 2nd text in line will be skipped.

How many social media accounts can I connect?

Social Messages to FUB

At this time Leadengage can connect to one Facebook Page and the primary business Instagram page that is connected to the Facebook page as well as one Google Business Profile. We are working on increasing that limit for message connections. These messages will be pushed into your Follow Up Boss profile and default to the account owner. You can also reply to the messages in FUB through our Leadengage widget or the mobile shortcuts in notes. You can use the tags we send to set automations if you'd like to automatically assign these message leads to another user. At this time we do not support messages to FUB from personal social media profiles.

Social Planner (Add-On for Messaging & Automation, Included with Platform)

You can connect multiple profiles, pages, groups for each source. Send posts immediately to multiple places or schedule for the future.

Supported Profiles: Facebook Business Page & Reels. Google My Business (limited to GMBs with 10 locations or less). Linked-In Pages and Profiles. Instagram Professional Accounts including Posts, Stories, and Reels. TikTok personal profiles (business accounts coming soon). Both Instagram and Facebook also allow you to add the initial follow up comment which is great for initiating engagement.

Is there a limit to how many sites I can place the web chat widgets on?

There is no limit to the number of sites you can place either the Standard Chat Widget (included in all accounts) or the Engagement Widget (Add-on) on. The Engagement Widget is limited to 5 custom pop-up welcome messages, which we can customize by url.

Does Leadengage reply to the lead responses for me?

Not by default. We want you to be in control of the conversation. You can set up your own action plans for drip texting, use our templates as a guide, or use Kee Technology Solutions for your initial automation and action plan set up. After that, you are in control of monitoring replies and choosing your responses.

Update 2025: We now offer Conversation AI for an additional fee that can respond to incoming messages.

Have an issue? Report bugs, ask questions, and more

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