
Follow Up Boss automation, provided and implemented by LeadEngage, helps real estate agents handle daily work without doing everything by hand. It works inside the Follow Up Boss CRM and runs tasks automatically. LeadEngage helps agents set up and manage their Follow Up Boss CRM the right way.
When a new lead enters the system, automation can send a welcome text right away. It can also send follow-up messages after some time if the lead does not reply. This keeps the conversation active and shows the lead that the agent is serious. With support from LeadEngage, this setup works smoothly and consistently.
With Follow Up Boss lead automation, sold and configured by LeadEngage, agents do not need to remember every task. The system tracks leads, sends messages, and keeps notes updated. This saves time and helps agents focus on selling homes instead of managing messages.
Leads expect quick replies. Many leads talk to more than one agent. The agent who replies first often wins the deal.
Follow Up Boss lead follow up tools, when set up by LeadEngage, help agents:
• Reply fast
• Stay in touch
• Build trust
• Close more leads
Good follow-up tools save time and reduce missed chances.
Texting is one of the fastest ways to talk to leads. Many buyers and sellers prefer text messages because they are easy to read and quick to answer.
With Follow Up Boss CRM texting through LeadEngage, agents can send and receive all text messages inside the CRM. This keeps every conversation in one place. Agents do not need to check their phone or switch apps.
Using Follow Up Boss SMS automation managed by LeadEngage, the system can send messages to new leads automatically. For example, when a lead fills out a form, they receive a text right away. The Follow Up Boss text back system also helps agents reply faster when leads send questions. These tools help agents stay professional and respond on time.
Speed is very important in real estate. Leads often contact more than one agent at the same time. The agent who replies first usually gets the reply.
With automated texting for Follow Up Boss set up by LeadEngage, the system sends a message as soon as a lead enters the CRM. This happens even if the agent is busy or offline. The lead feels noticed and valued.
Fast replies help build trust. They also increase the chance that the lead will answer back. This leads to more calls, more meetings, and more closed deals. Automated texting helps agents win more leads without extra work.
Follow Up Boss AI texting, configured by LeadEngage, makes follow-up even easier. The AI replies to leads using simple and friendly messages. It can ask basic questions like what the lead is looking for or when they want to talk.
With Follow Up Boss AI follow up powered by LeadEngage, the AI keeps the conversation going when the agent is busy. It works during the day, at night, and even on weekends. This means no lead is ignored.
Using AI texting for Follow Up Boss through LeadEngage helps agents stay active without being online all the time. Leads feel supported, and agents get better-quality conversations when they step in.
Some leads prefer phone calls instead of texts. Calling every lead can take a lot of time.
With Follow Up Boss voice AI and Follow Up Boss AI calls provided by LeadEngage, the system can call new leads automatically. The AI speaks clearly and asks simple questions. It can collect basic details and save them inside the CRM.
This helps agents understand which leads are serious. Agents can then focus their time on leads who are ready to talk. Voice AI saves time and improves follow-up quality.
Voicemail Drop Tool
Calling leads one by one can take hours. Many calls go to voicemail.
The Follow Up Boss voicemail drop tool, implemented by LeadEngage, lets agents send pre-recorded voice messages without ringing the phone. The voicemail goes directly to the lead’s inbox.
This helps agents reach more leads in less time. It also keeps the message clear and professional. Voicemail drops help agents stay in touch and remind leads that help is available.
WhatsApp Messaging Tools
Many people like using WhatsApp for communication. It feels easy and personal.
With Follow Up Boss WhatsApp integration offered by LeadEngage, agents can send WhatsApp messages directly from the CRM. All chats are saved and easy to find later.
Using Follow Up Boss WhatsApp CRM through LeadEngage helps agents manage WhatsApp conversations the same way they manage texts and emails. This keeps communication simple, organized, and fast.
Not every lead is ready to buy or sell right away. Some leads need time.
With Follow Up Boss drip texting managed by LeadEngage, agents can send messages over days or weeks. These messages keep leads informed and interested.
This is part of Follow Up Boss marketing automation supported by LeadEngage. It helps agents stay in touch without sending messages every day by hand. Over time, this builds trust and helps turn cold leads into warm ones.
Appointment Texting and Scheduling
Meetings are important in real estate. If a lead misses a meeting, the chance of closing goes down.
With Follow Up Boss appointment texting set up by LeadEngage, agents can send booking links that make scheduling easy. The system also sends reminders before the meeting.
Using Follow Up Boss appointment automation through LeadEngage reduces no-shows and saves time. Agents get more completed meetings and better results.
Integration and Automation Tools
Some agents use many tools for ads, websites, and forms.
With Follow Up Boss API integration and Follow Up Boss webhook automation implemented by LeadEngage, all these tools can connect to Follow Up Boss. Leads move into the CRM automatically without manual work.
A professional Follow Up Boss integration service from LeadEngage helps agents set this up correctly. This creates a strong Follow Up Boss automation platform that supports business growth.
Setting up automation the right way is important.
A trusted Follow Up Boss automation company like LeadEngage helps agents build smart workflows. They make sure texts, calls, and emails work together.
As a professional Follow Up Boss automation provider, LeadEngage helps agents avoid mistakes, save time, and close more leads. This support makes automation easy and effective.
When tools work together, growth becomes easier.
With Follow Up Boss sales automation and Follow Up Boss lead conversion system, supported by LeadEngage, agents can:
• Reply faster
• Stay organized
• Close more deals
• Grow their business
Automation turns more leads into clients.
Final Thoughts
Real estate growth depends on follow-up and speed.
This simple guide shows how Follow Up Boss tools, provided and implemented by LeadEngage, help agents manage leads, automate follow-up, and close more sales.
From Follow Up Boss SMS marketing to AI and WhatsApp tools, everything works together to support growth.
If you already use Follow Up Boss, working with LeadEngage is the best step toward real estate success.
Get powerful tools and seamless integration for as low as $149. Choose the plan that helps your business grow.
Each plan includes a monthly Wallet Credit that covers communication and AI processing costs — including SMS (A2P compliant), phone calls, voicemail drops, email sending, and AI features.
When you send messages, make calls, use email, or trigger AI features, the cost is deducted from your included Wallet Credit.
Higher-tier plans receive lower carrier and AI rates, which is why they include more usage per month.
Most agents never exceed their included usage.
If you exceed your included Wallet Credit, additional usage is billed automatically at standard carrier and AI processing rates.
There are:
• No surprise charges
• No penalties
• No plan interruptions
You simply continue operating as normal, and only pay for the additional usage you actually consume.
You can view detailed usage rates at any time on our Transparent Usage Pricing page.
A message is counted as a standard SMS segment, which is up to 160 characters of plain text. If a message exceeds 160 characters, it may be split into multiple segments. Certain special characters or emojis can also reduce the character limit per segment. Most standard text messages fall within a single segment.
Yes, we offer an embedded app within the Follow Up Boss sidebar for easy access to many our features as well as the enabled drip texting within action plans! Most of our features run through FUB notes and then SMS gets converted to show as marketing text messages in FUB.
Not using Follow Up Boss? No problem, we suggest the Platform plan for access to additional features however you can still use the Messaging Plan for some of the functions.
There is one subscription fee for Leadengage for each master Follow Up Boss account. Your Leadengage account covers all users within your Follow Up Boss account, whether it's one or fifty users (or more). Once enabled for one user, all users have access to the Leadengage widget and drip texting in action plan ability in FUB. You will pay additional for going over your usage limits if your team is very active in messaging. Each plan with texting includes a complimentary credit to the wallet balance every month to cover some usage. We have additional plans with lower usage fees and more credit coverage, or you can pay for usage as you go. Visit leadengage.com/pricinglc for usage costs and complimentary credit amounts.
We recommend only the team owner and admin/operations manager have access to the Leadengage Platform and optional mobile app as all leads, billing, and communication can be viewed.
Leadengage works within Follow Up Boss by adding an additional code to a note within action plans.
For example, the command code and message
[SMS] Hi %contact_first_name% This is %agent_first_name% with %company_name%. I was just notified you registered on our website and I would love to help! Are you currently in the market or just browsing? If you'd rather not be texted, reply stop.
would send a text through your Leadengage number pulling in the merge field data with the [SMS] removed. New texts on days 2 and beyond in the action plan with code [SMS] will send around 9 am
Leadengage also offers timed drip texts through action plans with commands that include 15 minute, 1 hour, and 2 hour delays and texts sent around 9 am, 11 am, 1 pm, 3 pm, 5 pm, and 7 pm. Make sure to use the exact commands we provide, you can see a longer list and full guide at leadengage.com/help
Follow Up Boss action plans drops the note onto the lead at 5 PM of your local time and sends to our system. Leadengage then sends action plan texts with bracket commands (i.e. [SMS]) between 9 am - 8 pm of your local time zone Monday through Friday, and 11:30 am to 5 pm on Saturday and Sunday. Texts scheduled for after those times on any given day will be send the following day at 9 am. We also hold action plan texts on the following holidays Easter, Thanksgiving, Christmas Eve, Christmas, New Year's Eve, and New Year's Day and will deliver the text the day after the holiday.
Any manual texts you send yourself without a delay (not through the action plan) or in action plans without brackets (i.e. SMS) will send instantly without regard to the holiday or time of day.
Leadengage currently allows one action plan text per day per lead. We also suggest spacing at least one day between most texts, if there is an action plan text held from the evening or day before the 2nd text in line will be skipped.
Social Messages to FUB
At this time Leadengage can connect to one Facebook Page and the primary business Instagram page that is connected to the Facebook page as well as one Google Business Profile. We are working on increasing that limit for message connections. These messages will be pushed into your Follow Up Boss profile and default to the account owner. You can also reply to the messages in FUB through our Leadengage widget or the mobile shortcuts in notes. You can use the tags we send to set automations if you'd like to automatically assign these message leads to another user. At this time we do not support messages to FUB from personal social media profiles.
Social Planner (Add-On for Messaging & Automation, Included with Platform)
You can connect multiple profiles, pages, groups for each source. Send posts immediately to multiple places or schedule for the future.
Supported Profiles: Facebook Business Page & Reels. Google My Business (limited to GMBs with 10 locations or less). Linked-In Pages and Profiles. Instagram Professional Accounts including Posts, Stories, and Reels. TikTok personal profiles (business accounts coming soon). Both Instagram and Facebook also allow you to add the initial follow up comment which is great for initiating engagement.
There is no limit to the number of sites you can place either the Standard Chat Widget (included in all accounts) or the Engagement Widget (Add-on) on. The Engagement Widget is limited to 5 custom pop-up welcome messages, which we can customize by url.
Not by default. We want you to be in control of the conversation. You can set up your own action plans for drip texting, use our templates as a guide, or use Kee Technology Solutions for your initial automation and action plan set up. After that, you are in control of monitoring replies and choosing your responses.
Update 2025: We now offer Conversation AI for an additional fee that can respond to incoming messages.


Integrating FUB and leadngage has been a game changer for my business. It automates all my outbound texting, and has helped me convert tons of leads!
Eileen H
Keller Williams

Before adding Leadngage to Follow Up Boss, we were missing inbound conversations and opportunities from our website, social media, and text inquiries because we were juggling multiple apps. Now, everything is managed seamlessly within Follow Up Boss, all in one place.
Jeremy S
EXP

Our team is thrilled with Leadngage. We've saved money by no longer needing VAs to copy and paste text templates to new leads—everything is automated now.
Brian G
Remax
