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Turn More Real Estate Leads Into Clients with Follow Up Boss Automation

Turn More Real Estate Leads Into Clients with Follow Up Boss Automation

March 03, 20265 min read

Turn More Real Estate Leads Into Clients Using Follow Up Boss Automation

Real Estate Leads Are Easy to Get, Hard to Convert

Getting leads is not the problem anymore. Real estate agents get leads from ads, websites, social media, and phone calls. The real problem is turning those leads into real clients.

Many leads are lost because agents reply late. Some leads are forgotten. Some never get a second message. This is where most deals are lost.

Follow Up Boss automation, powered and implemented by LeadEngage, helps fix this problem. LeadEngage helps agents set up and manage their Follow Up Boss CRM the right way. It helps agents reply on time, stay in touch, and guide leads step by step until they become clients.

Why Most Leads Do Not Become Clients

Most leads are not ready to buy or sell right away. They need time, answers, and trust.

Agents are busy with calls, showings, and paperwork. It becomes hard to follow up every day. When follow-up stops, leads go cold.

With Follow Up Boss lead follow up tools set up by LeadEngage, agents can stay connected with every lead without extra effort. Automation makes sure no lead is ignored.

How Follow Up Boss Automation Changes Lead Conversion

Follow Up Boss CRM automation, when properly configured by LeadEngage, helps agents move leads through the sales process smoothly.

Automation helps by:
• Sending fast replies
• Keeping conversations active
• Reminding agents when to follow up
• Using AI when agents are busy

This creates a better experience for the lead and better results for the agent.

First Contact Matters More Than Anything

The first message sets the tone.

With Follow Up Boss texting automation installed by LeadEngage, leads get a text as soon as they come in. This shows the agent is active and professional.

Using automated texting for Follow Up Boss through LeadEngage, agents can reply even when they are in a meeting or driving. Fast contact builds trust and keeps the lead interested.

Follow Up Boss SMS Automation Keeps Conversations Alive

Many leads prefer texting over calls or emails.

With Follow Up Boss SMS automation and Follow Up Boss SMS service managed by LeadEngage, agents can send helpful messages without typing every time.

Text follow-ups help:
• Answer questions
• Share next steps
• Keep leads engaged

This increases replies and helps move leads closer to becoming clients.

Missed Calls Do Not Mean Missed Clients

Agents miss calls every day. This is normal.

But missed calls should not mean lost clients.

With Follow Up Boss missed call text set up by LeadEngage, the system sends a message right after a missed call. This lets the lead know the agent will call back.

Many leads reply to this message, giving agents another chance to connect.

AI Texting Helps When Agents Are Busy

Agents cannot be online all the time.

Follow Up Boss AI texting, configured by LeadEngage, helps fill the gap. The AI replies to leads, asks simple questions, and keeps chats active.

With Follow Up Boss AI follow up powered by LeadEngage, leads feel supported even when the agent is not available. This keeps interest high and stops leads from going cold.

AI Calls and Voice AI Improve Lead Quality

Some leads prefer phone calls.

With Follow Up Boss AI calls and Follow Up Boss voice AI set up by LeadEngage, the system can call leads automatically. It can ask basic questions and record answers.

This helps agents understand which leads are serious. Agents can then focus on leads that are ready to move forward.

Voicemail Drop Helps Reach More Leads Faster

Calling leads one by one takes time.

With Follow Up Boss voicemail drop configured by LeadEngage, agents can send voice messages without calling live. The message goes directly to voicemail.

This saves time and helps agents stay consistent with follow-up. Leads still hear a real voice, which feels personal.

WhatsApp Automation Builds Stronger Connections

Many people prefer WhatsApp for messages.

With Follow Up Boss WhatsApp integration and Follow Up Boss WhatsApp CRM implemented by LeadEngage, agents can send and receive WhatsApp messages inside the CRM.

This keeps all conversations in one place and helps agents reply faster. It also improves communication with international or mobile-first leads.

Drip Texting Turns Cold Leads Into Warm Clients

Not every lead is ready today.

With Follow Up Boss drip texting managed by LeadEngage, agents can send messages over time. These messages keep the agent top of mind.

Using Follow Up Boss drip campaigns through LeadEngage, agents can educate leads, share updates, and build trust slowly. This often turns cold leads into active clients.

Appointment Texting Helps Close Deals Faster

Meetings lead to closings.

With Follow Up Boss appointment texting set up by LeadEngage, agents can send booking links and reminders. This makes it easy for leads to schedule calls or meetings.

Follow Up Boss appointment automation reduces no-shows and keeps deals moving forward.

Lead Routing Helps Teams Work Better

Teams receive many leads each day.

With Follow Up Boss lead routing configured by LeadEngage, leads go to the right agent automatically. This improves speed and fairness.

Fast routing helps teams respond quickly and convert more leads into clients.

Email Automation Still Plays a Role

Email is still useful for follow-up.

With Follow Up Boss email automation and Follow Up Boss AI email managed by LeadEngage, agents can send helpful emails without extra work.

Emails support texting and calling by sharing more details and updates.

Integration Tools Make Automation Stronger

Many agents use ads, landing pages, and websites.

With Follow Up Boss API integration, Follow Up Boss webhook automation, and Follow Up Boss integration service provided by LeadEngage, all tools work together.

LeadEngage builds a strong Follow Up Boss automation platform that supports growth.

Why Work With a Follow Up Boss Automation Company

Automation works best when set up correctly.

LeadEngage is a professional Follow Up Boss automation company that helps agents design smart workflows. As a trusted Follow Up Boss automation provider, LeadEngage ensures everything runs smoothly.

This saves time, avoids mistakes, and improves results.

Conclusion

Turning leads into clients takes time and follow-up.

With Follow Up Boss automation powered by LeadEngage, agents can reply faster, stay organized, and guide leads toward closing.

From Follow Up Boss sales automation to AI and texting tools, LeadEngage helps agents convert more leads every day.

If you want more clients from the leads you already get, LeadEngage and Follow Up Boss automation are the key.

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Pricing

Affordable Plans, Starting At Just $149

Get powerful tools and seamless integration for as low as $149. Choose the plan that helps your business grow.

FAQ

How do usage credits work?

Each plan includes a monthly Wallet Credit that covers communication and AI processing costs — including SMS (A2P compliant), phone calls, voicemail drops, email sending, and AI features.

When you send messages, make calls, use email, or trigger AI features, the cost is deducted from your included Wallet Credit.


Higher-tier plans receive lower carrier and AI rates, which is why they include more usage per month.
Most agents never exceed their included usage.

What happens if I go over my monthly included usage?

If you exceed your included Wallet Credit, additional usage is billed automatically at standard carrier and AI processing rates.
There are:
• No surprise charges
 • No penalties
 • No plan interruptions
You simply continue operating as normal, and only pay for the additional usage you actually consume.
You can view detailed usage rates at any time on our Transparent Usage Pricing page.

What is a Message Segment?

A message is counted as a standard SMS segment, which is up to 160 characters of plain text. If a message exceeds 160 characters, it may be split into multiple segments. Certain special characters or emojis can also reduce the character limit per segment. Most standard text messages fall within a single segment.

Does Leadengage work with Follow Up Boss?

Yes, we offer an embedded app within the Follow Up Boss sidebar for easy access to many our features as well as the enabled drip texting within action plans! Most of our features run through FUB notes and then SMS gets converted to show as marketing text messages in FUB.

Not using Follow Up Boss? No problem, we suggest the Platform plan for access to additional features however you can still use the Messaging Plan for some of the functions.

Is there an extra cost per user?

There is one subscription fee for Leadengage for each master Follow Up Boss account. Your Leadengage account covers all users within your Follow Up Boss account, whether it's one or fifty users (or more). Once enabled for one user, all users have access to the Leadengage widget and drip texting in action plan ability in FUB. You will pay additional for going over your usage limits if your team is very active in messaging. Each plan with texting includes a complimentary credit to the wallet balance every month to cover some usage. We have additional plans with lower usage fees and more credit coverage, or you can pay for usage as you go. Visit leadengage.com/pricinglc for usage costs and complimentary credit amounts.

We recommend only the team owner and admin/operations manager have access to the Leadengage Platform and optional mobile app as all leads, billing, and communication can be viewed.

How does drip texting work?

Leadengage works within Follow Up Boss by adding an additional code to a note within action plans.

For example, the command code and message

[SMS] Hi %contact_first_name% This is %agent_first_name% with %company_name%. I was just notified you registered on our website and I would love to help! Are you currently in the market or just browsing? If you'd rather not be texted, reply stop.

would send a text through your Leadengage number pulling in the merge field data with the [SMS] removed. New texts on days 2 and beyond in the action plan with code [SMS] will send around 9 am

Leadengage also offers timed drip texts through action plans with commands that include 15 minute, 1 hour, and 2 hour delays and texts sent around 9 am, 11 am, 1 pm, 3 pm, 5 pm, and 7 pm. Make sure to use the exact commands we provide, you can see a longer list and full guide at leadengage.com/help

Follow Up Boss action plans drops the note onto the lead at 5 PM of your local time and sends to our system. Leadengage then sends action plan texts with bracket commands (i.e. [SMS]) between 9 am - 8 pm of your local time zone Monday through Friday, and 11:30 am to 5 pm on Saturday and Sunday. Texts scheduled for after those times on any given day will be send the following day at 9 am. We also hold action plan texts on the following holidays Easter, Thanksgiving, Christmas Eve, Christmas, New Year's Eve, and New Year's Day and will deliver the text the day after the holiday.

Any manual texts you send yourself without a delay (not through the action plan) or in action plans without brackets (i.e. SMS) will send instantly without regard to the holiday or time of day.

Leadengage currently allows one action plan text per day per lead. We also suggest spacing at least one day between most texts, if there is an action plan text held from the evening or day before the 2nd text in line will be skipped.

How many social media accounts can I connect?

Social Messages to FUB

At this time Leadengage can connect to one Facebook Page and the primary business Instagram page that is connected to the Facebook page as well as one Google Business Profile. We are working on increasing that limit for message connections. These messages will be pushed into your Follow Up Boss profile and default to the account owner. You can also reply to the messages in FUB through our Leadengage widget or the mobile shortcuts in notes. You can use the tags we send to set automations if you'd like to automatically assign these message leads to another user. At this time we do not support messages to FUB from personal social media profiles.

Social Planner (Add-On for Messaging & Automation, Included with Platform)

You can connect multiple profiles, pages, groups for each source. Send posts immediately to multiple places or schedule for the future.

Supported Profiles: Facebook Business Page & Reels. Google My Business (limited to GMBs with 10 locations or less). Linked-In Pages and Profiles. Instagram Professional Accounts including Posts, Stories, and Reels. TikTok personal profiles (business accounts coming soon). Both Instagram and Facebook also allow you to add the initial follow up comment which is great for initiating engagement.

Is there a limit to how many sites I can place the web chat widgets on?

There is no limit to the number of sites you can place either the Standard Chat Widget (included in all accounts) or the Engagement Widget (Add-on) on. The Engagement Widget is limited to 5 custom pop-up welcome messages, which we can customize by url.

Does Leadengage reply to the lead responses for me?

Not by default. We want you to be in control of the conversation. You can set up your own action plans for drip texting, use our templates as a guide, or use Kee Technology Solutions for your initial automation and action plan set up. After that, you are in control of monitoring replies and choosing your responses.

Update 2025: We now offer Conversation AI for an additional fee that can respond to incoming messages.

Google logo illustrating branding for automated texting solutions in real estate communications.

Hear From Our Clients

Integrating FUB and leadngage has been a game changer for my business. It automates all my outbound texting, and has helped me convert tons of leads!

Eileen H

Keller Williams

Before adding Leadngage to Follow Up Boss, we were missing inbound conversations and opportunities from our website, social media, and text inquiries because we were juggling multiple apps. Now, everything is managed seamlessly within Follow Up Boss, all in one place.

Jeremy S

EXP

Our team is thrilled with Leadngage. We've saved money by no longer needing VAs to copy and paste text templates to new leads—everything is automated now.

Brian G

Remax

Leadengage logo featuring green and blue text with a speech bubble, representing automated texting solutions for real estate professionals.

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