
In real estate, every second matters. When a new lead comes in, that person is often talking to many agents at the same time. The agent who replies first usually gets the chance to talk, build trust, and win the deal. Many agents already use Follow Up Boss CRM to manage their leads, but replying fast to every message can still be hard. This is where Follow Up Boss AI texting becomes very helpful. It allows agents to reply to leads right away, even when they are busy or offline. With AI texting for Follow Up Boss, no lead is left waiting, and no opportunity is missed.
Follow Up Boss AI texting is a smart automation system that sends and replies to text messages inside Follow Up Boss CRM. It uses artificial intelligence to understand when a lead comes in and what message should be sent. This system works with Follow Up Boss SMS and Follow Up Boss CRM texting to make communication fast and smooth. When a lead fills out a form, sends a message, or calls and hangs up, the AI can reply in seconds. This fast response helps agents look professional and ready to help.
Many real estate agents lose leads because they cannot reply right away. They may be in a meeting, showing a home, or driving. Follow Up Boss AI texting solves this problem by replying instantly. As soon as a lead enters the system, AI sends a friendly and helpful message. This is known as Follow Up Boss text back automation. The lead feels seen and valued, even before the agent joins the conversation. Fast replies build trust and keep the lead engaged, which is very important in real estate sales.
Lead follow up is one of the most important parts of real estate success. Follow Up Boss lead follow up becomes much easier with AI automation. The system can send welcome messages, ask simple questions, and keep the chat going until the agent is ready to take over. This process is called Follow Up Boss lead automation. It helps agents stay connected with every lead without feeling stressed or overwhelmed. With this automation, agents can focus more on closing deals instead of chasing replies.
Follow Up Boss SMS automation allows agents to stay active 24 hours a day. AI can send messages early in the morning, late at night, and even on weekends. This is very useful because many leads browse homes outside of work hours. With automated texting for Follow Up Boss, agents never miss these moments. Follow Up Boss drip texting also helps by sending messages over time, so leads do not feel rushed or forgotten. Each message feels natural and helpful, not robotic.
Missed calls are very common in real estate. A lead may call once and never try again if no one answers. Follow Up Boss missed call text fixes this problem. When a call is missed, AI instantly sends a polite text asking how it can help. This simple message often brings the lead back into the conversation. Many agents recover lost leads this way and turn missed calls into real opportunities. This feature alone makes Follow Up Boss CRM automation very powerful.
Follow Up Boss real estate texting is designed specially for agents, teams, and brokers. It understands how real estate conversations work. AI can ask if the lead is buying or selling, what area they like, and when they want to move. With Follow Up Boss lead routing, hot leads are sent to the right agent right away. This makes teams faster and more organized. Because of this, many professionals choose a Follow Up Boss automation company to help them set everything up correctly.
Booking appointments can take many messages back and forth. Follow Up Boss appointment texting makes this process easy. AI can suggest times, confirm meetings, and send reminders. This reduces no-shows and saves agents a lot of time. When appointments are handled through Follow Up Boss AI automation, agents can spend more time helping clients and closing deals instead of managing schedules.
Not all leads like regular SMS. Some prefer WhatsApp. With Follow Up Boss WhatsApp integration, agents can talk to leads on WhatsApp using the same CRM. This includes Follow Up Boss WhatsApp CRM and WhatsApp integration service. AI can send messages on WhatsApp just like SMS, making communication flexible and modern. This is very useful for international leads or younger buyers who prefer chat apps.
AI is not limited to texting. Advanced Follow Up Boss AI automation also includes Follow Up Boss voice AI, AI calls, and voicemail drop. If a lead does not answer the phone, AI can leave a voicemail automatically. This keeps the agent’s voice present without making manual calls. These features add more touch points and help agents stay top of mind with their leads.
Follow Up Boss marketing automation helps agents stay connected long-term. AI can send follow-up texts, emails, and reminders over weeks or months. With Follow Up Boss email automation and AI email, leads continue to hear from the agent even if they are not ready to buy right away. Follow Up Boss drip campaigns keep communication steady and professional, which helps build trust over time.
Many agents choose a Follow Up Boss integration service to connect all automation tools. Using Follow Up Boss API integration or webhook automation, SMS, AI, WhatsApp, and voice systems work together smoothly. This creates one strong Follow Up Boss automation platform. Agents do not need many tools. Everything stays inside one CRM, simple and clean.
Follow Up Boss AI texting is a smart and simple way to grow a real estate business. It helps agents reply faster, follow up better, and close more leads. With Follow Up Boss AI follow up, every lead gets attention at the right time. It feels like having an AI assistant or AI employee working for you all day. If you already use Follow Up Boss, adding AI texting is the next smart step toward better sales and stronger client relationships.
Get powerful tools and seamless integration for as low as $149. Choose the plan that helps your business grow.
Each plan includes a monthly Wallet Credit that covers communication and AI processing costs — including SMS (A2P compliant), phone calls, voicemail drops, email sending, and AI features.
When you send messages, make calls, use email, or trigger AI features, the cost is deducted from your included Wallet Credit.
Higher-tier plans receive lower carrier and AI rates, which is why they include more usage per month.
Most agents never exceed their included usage.
If you exceed your included Wallet Credit, additional usage is billed automatically at standard carrier and AI processing rates.
There are:
• No surprise charges
• No penalties
• No plan interruptions
You simply continue operating as normal, and only pay for the additional usage you actually consume.
You can view detailed usage rates at any time on our Transparent Usage Pricing page.
A message is counted as a standard SMS segment, which is up to 160 characters of plain text. If a message exceeds 160 characters, it may be split into multiple segments. Certain special characters or emojis can also reduce the character limit per segment. Most standard text messages fall within a single segment.
Yes, we offer an embedded app within the Follow Up Boss sidebar for easy access to many our features as well as the enabled drip texting within action plans! Most of our features run through FUB notes and then SMS gets converted to show as marketing text messages in FUB.
Not using Follow Up Boss? No problem, we suggest the Platform plan for access to additional features however you can still use the Messaging Plan for some of the functions.
There is one subscription fee for Leadengage for each master Follow Up Boss account. Your Leadengage account covers all users within your Follow Up Boss account, whether it's one or fifty users (or more). Once enabled for one user, all users have access to the Leadengage widget and drip texting in action plan ability in FUB. You will pay additional for going over your usage limits if your team is very active in messaging. Each plan with texting includes a complimentary credit to the wallet balance every month to cover some usage. We have additional plans with lower usage fees and more credit coverage, or you can pay for usage as you go. Visit leadengage.com/pricinglc for usage costs and complimentary credit amounts.
We recommend only the team owner and admin/operations manager have access to the Leadengage Platform and optional mobile app as all leads, billing, and communication can be viewed.
Leadengage works within Follow Up Boss by adding an additional code to a note within action plans.
For example, the command code and message
[SMS] Hi %contact_first_name% This is %agent_first_name% with %company_name%. I was just notified you registered on our website and I would love to help! Are you currently in the market or just browsing? If you'd rather not be texted, reply stop.
would send a text through your Leadengage number pulling in the merge field data with the [SMS] removed. New texts on days 2 and beyond in the action plan with code [SMS] will send around 9 am
Leadengage also offers timed drip texts through action plans with commands that include 15 minute, 1 hour, and 2 hour delays and texts sent around 9 am, 11 am, 1 pm, 3 pm, 5 pm, and 7 pm. Make sure to use the exact commands we provide, you can see a longer list and full guide at leadengage.com/help
Follow Up Boss action plans drops the note onto the lead at 5 PM of your local time and sends to our system. Leadengage then sends action plan texts with bracket commands (i.e. [SMS]) between 9 am - 8 pm of your local time zone Monday through Friday, and 11:30 am to 5 pm on Saturday and Sunday. Texts scheduled for after those times on any given day will be send the following day at 9 am. We also hold action plan texts on the following holidays Easter, Thanksgiving, Christmas Eve, Christmas, New Year's Eve, and New Year's Day and will deliver the text the day after the holiday.
Any manual texts you send yourself without a delay (not through the action plan) or in action plans without brackets (i.e. SMS) will send instantly without regard to the holiday or time of day.
Leadengage currently allows one action plan text per day per lead. We also suggest spacing at least one day between most texts, if there is an action plan text held from the evening or day before the 2nd text in line will be skipped.
Social Messages to FUB
At this time Leadengage can connect to one Facebook Page and the primary business Instagram page that is connected to the Facebook page as well as one Google Business Profile. We are working on increasing that limit for message connections. These messages will be pushed into your Follow Up Boss profile and default to the account owner. You can also reply to the messages in FUB through our Leadengage widget or the mobile shortcuts in notes. You can use the tags we send to set automations if you'd like to automatically assign these message leads to another user. At this time we do not support messages to FUB from personal social media profiles.
Social Planner (Add-On for Messaging & Automation, Included with Platform)
You can connect multiple profiles, pages, groups for each source. Send posts immediately to multiple places or schedule for the future.
Supported Profiles: Facebook Business Page & Reels. Google My Business (limited to GMBs with 10 locations or less). Linked-In Pages and Profiles. Instagram Professional Accounts including Posts, Stories, and Reels. TikTok personal profiles (business accounts coming soon). Both Instagram and Facebook also allow you to add the initial follow up comment which is great for initiating engagement.
There is no limit to the number of sites you can place either the Standard Chat Widget (included in all accounts) or the Engagement Widget (Add-on) on. The Engagement Widget is limited to 5 custom pop-up welcome messages, which we can customize by url.
Not by default. We want you to be in control of the conversation. You can set up your own action plans for drip texting, use our templates as a guide, or use Kee Technology Solutions for your initial automation and action plan set up. After that, you are in control of monitoring replies and choosing your responses.
Update 2025: We now offer Conversation AI for an additional fee that can respond to incoming messages.


Integrating FUB and leadngage has been a game changer for my business. It automates all my outbound texting, and has helped me convert tons of leads!
Eileen H
Keller Williams

Before adding Leadngage to Follow Up Boss, we were missing inbound conversations and opportunities from our website, social media, and text inquiries because we were juggling multiple apps. Now, everything is managed seamlessly within Follow Up Boss, all in one place.
Jeremy S
EXP

Our team is thrilled with Leadngage. We've saved money by no longer needing VAs to copy and paste text templates to new leads—everything is automated now.
Brian G
Remax
